estabrook group (eg) is an established boutique agency that specializes in strategic media relations and brand positioning which effectively communicates and maintains the image and essence of a company or high-profile individual. eg brings a creative and sophisticated approach to each and every assignment, providing unparalleled strategic thinking and communications planning. Our integrated approach includes creating focused brand imaging programs and marketing-based public relations.
eg has worked with a highly select and diverse list of companies and individuals such as NBA All Star LeBron James, MSN and Bing, AbsolutArt.com, POPSUGAR Inc., State Farm, ABC Radio Network, Translation Marketing & Advertising, and Reveille Productions.
Keith Estabrook's career spans more than two decades of strategic communications and marketing experience in the media industry. Before forming eg in 2005, he served as Senior Vice President of Corporate Communications for Sony BMG, the company formed from the merger of Sony Music Entertainment and BMG Entertainments. From 2002 until 2004, Estabrook was the chief communications executive for Sony Music, directing all worldwide media relations for the company, as well as developing the communications strategy for the Sony Music and BMG merger and integration. Before working at Sony Music, Estabrook held the top communications post at BMG.
Prior to establishing himself as a leading executive in the music industry, Estabrook served as vice president of Corporate Communications for Hachette Filipacchi Media. During his seven-year tenure as the most senior communications executive with the global magazine publisher, he was responsible for the re-launch of Elle magazine, the highly successful launch of George magazine and co-produced the documentary, "Unzipped," a 1995 Audience Award winner at the Sundance Film Festival. In 1996, Estabrook was named one of Advertising Age's "Top 100 in Marketing."
MSN | Johnson Publishing | AbsolutArt.com | Reveille | State Farm | POPSUGAR Inc. | Excel Sports Management | TIME Native Advertising | ABC Radio Network | Duke Ellington School | NARAL Pro-Choice America | Grab Media | The Naional Society of Leadership and Success | Pitch UK | 1Nine Marketing and Media
LeBron James, NBA | Tyson Chandler, NBA | Luol Deng, NBA | Thomas Jones, NFL | Carly Kuhn, artist | Kelly Rowland, recording artist | Sarah, Duchess of York | Michael Kenneth Williams, actor | Jay Williams, ESPN analyst | Jalen Rose, ESPN analyst | Steve Stoute, Translation Marketing & Advertising
Fortune | LeBron James
Refinery 29 | Carly Kuhn
Time | Steve Stoute
CNBC.com | Absolut Art
Vogue | Roberto Bolle
WWD | ShopStyle
The New York Times | Reveille and MSN
ADWEEK | POPSUGAR Inc.
USA Today | Primary Wave
Global Grind | Thomas Jones
The New York Times | Bing
The Wall Street Journal | Swizz Beatz
The New York Times Style Magazine | Veronica Webb
eg curated an extended content block at Advertising Week XII focusing on technology and culturally driven trends in the world of sports, fashion and advocacy. This curated Dialog Session focused on the seismic financial, cultural and consumer changes affecting these industries.
illustration by A.E. Kieren